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© 2018 heyMATTER, LLC.

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WHERE DOES YOUR MARKETING STRUGGLE?

Weak marketing strategy, under-performing campaigns, inefficient projects, toxic team culture? Find the marketing challenge you're struggling with and learn how heyMATTER partners with you to solve it.

MARKETING
STRATEGY

Strategy of any kind is great in group meetings and on whiteboards, but it often evolves into something soft, vague, and ultimately forgotten in practice. Marketing strategy is no exception.

 

heyMATTER creates and refines your marketing strategies to facilitate actionable marketing plans and tangible business results, all with a heavy dose of transparency and accountability.  

MARKETING
CAMPAIGN PLANNING

You have a great marketing strategy ready to turn into campaigns to drive real business results, but where do you start? Where do you focus your efforts? Which customer personas? Across what channels? Using what tactics? 

 

Here's where we come in. heyMATTER develops detailed, executable marketing campaigns to drive specific business outcomes. Traditional, digital, social...whatever your business needs.  

MARKETING
PROJECT MANAGEMENT

Your marketing strategy is rock solid. Your marketing campaigns are targeting the right clients, in the right places, with the right messaging. But what about your timeline...and your budget? How can you ensure that all content, posts, promotions, ads, events, and staff are on track?

 

heyMATTER delivers profitable marketing projects through exceptionally detailed project management.

 

MARKETING & SALES
GOAL ALIGNMENT

We've all been there. You launched a whiz-bang marketing project only to have the VP of Sales throw you under the bus when the effort was misaligned with the near-term focus of the sales team.

 

heyMATTER bridges the communication and value gap between Marketing and Sales by ensuring that all of the primary stakeholders have visibility, input, and accountability in marketing the business. 

MARKETING

ORGANIZATIONAL STRUCTURE

We all would love to live in a world of flat organizations where every staff member contributed at a similar high level...alas, we don't. So how do you optimize your marketing organization to become more collaborative, productive, efficient, and ultimately more profitable?

 

heyMATTER identifies opportunities to get the most out of your marketing teams through org structure and staff changes. 

MARKETING

PROPOSAL DEVELOPMENT

Which is it? You had two days to turn around a big proposal; or you had three months to create a pitch to increase your team's annual budget. Either way, the outcome was not good. How do you increase your proposal / pitch win percentage?

 

heyMATTER develops winning proposals and pitches by putting your audience at the center of the process, focusing on what matters most...and removing all else. 

MARKETING

CLIENT COMMUNICATION

Clients and stakeholders often feel like they are left in the dark. They approved a budget...next thing they know, a product has shipped or they are in-market with something they hadn't seen and didn't approve. How do you ensure that your clients/stakeholders are empowered and in-the-know?

 

heyMATTER develops clear, concise, and cadence-driven communications through a combination of tools, processes, and training.
 

MARKETING

PROCESS

In some circles, "process" is a buzzword. In others, it's a curse word. And in just a few, it's how work actually gets done. Every aspect of good marketing follows a process, stated or not. These processes give birth to creativity, fluidity, collaboration, agility, proactivity, transparency, and accountability.

 

heyMATTER audits and refines your existing marketing processes, and builds new processes to cover the gaps. 

 
 
 
 
 
 
 
 

You've seen what we do. Now, let's talk about that feeling in your stomach!