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6 STEPS TO BRIDGE

THE GAP BETWEEN 

MARKETING & SALES

CHALLENGE

Marketing and Sales don't work from shared goals or a shared playbook. Nor do they effectively communicate how one can support the other.

 

 

 

APPROACH

Business growth is dependent on Marketing and Sales alignment and tackling revenue targets as a cohesive effort, meaning aligned goals, coordinated planning, and shared accountability.

 

 

SOLUTION

heyMATTER's 6-step process: Reintroduce, Define, Align, Plan, Communicate, Succeed. Contact heyMATTER to help bridge the gap between your Marketing and Sales efforts.

WHAT IS "BRIDGING THE GAP" BETWEEN MARKETING AND SALES?

 

 

"Bridging the gap" between marketing sales refers to the challenging task of aligning your organization's marketing and sales efforts to drive targeted, repeatable, and better business outcomes.

 

Many organizations that have successfully bridged the gap between marketing and sales maintain two distinct departments, but share senior leadership and sales plan/business growth accountability.

HOW DO WE BRIDGE THE GAP BETWEEN MARKETING AND SALES?

 

  

 

To successfully bridge the gap between marketing and sales, both business function must operate from the same strategy, including discreet, but complementary plans. heyMATTER works with both marketing and sales to ensure your marketing strategy, campaigns, and success analysis are aligned to the business objectives and, specifically, to your sales goals. We do this through a simple, highly effective, 6-step process:

 

  1. Reintroduce

  2. Define

  3. Align

  4. Plan

  5. Communicate

  6. Succeed

 

Never before has business success been so dependent on the close collaboration and timely coordination of the marketing and sales functions. Companies in all sectors are facing challenges such as:

 

  • Heavy competition for market, product, and customer visibility

  • A buyer's world of self-guided online research and decision making

  • Customer dissatisfaction with being digitally stalked and sold

  • General distrust of marketing and sales messaging

  • Platform confusion: Lead generation vs. customer relationship management

 

To overcome such challenges (to name just a few), your business must operate through aligned marketing and sales. Below is heyMATTER's 6-step process for bridging the gap and achieving the marketing and sales alignment that will ensure maximum return on your marketing investments and sales efforts.

6 SIMPLE STEPS

TO BRIDGE THE GAP BETWEEN MARKETING & SALES

STEP #1

REINTRODUCE

STEP #2

DEFINE

STEP #3

ALIGN

STEP #4

PLAN

STEP #5

COMMUNICATE

STEP #6

SUCCEED

SUCCESS IS JUST ON THE OTHER SIDE

WHEN SHOULD WE ALIGN MARKETING & SALES?

 

 

Now is the time to begin aligning your marketing and sales efforts. You're likely on this page as you are not seeing the business outcomes you desire, and you feel that alignment between your marketing and sales functions could be an underlying cause.

 

You're probably correct. But you don't have to wait until your next planning cycle to work on solving the challenge. heyMATTER can help you triage your current misalignment situation, then assess, develop, and implement longer-term marketing and sales alignment solutions.

 

If you are ready to get started, click Start a Project, and we will get together soon.

NOT SURE WE CAN ADDRESS YOUR ALIGNMENT ISSUES? LET'S TALK. 

 

WHAT ELSE CAN WE HELP WITH?

S

Does your marketing strategy fail to deliver the business results you need?​

OS

Is your marketing team organized for efficiency, value creation, and productivity?

CP

Do your marketing campaigns create the customer engagement and sales growth you need?

PD

Are your marketing proposals winning you new clients or internal budgets?

PM

Are your marketing projects on time, on budget, and exceeding expectations?

A

Does your marketing empower your sales team to close more deals?

CC

Do your clients or stakeholders feel like they are an integral part of the marketing process?

P

Do your marketing processes drive your profitability and visibility?