11 STEPS TO PROPOSALS THAT
Marketing proposals are built in a vacuum, void of the client's core needs and your internal team collaboration/buy-in. Business is lost, or budget is blown in execution.
Win business with marketing proposals built on research, planning, and preparation, including intensive team communication and collaboration; ensure the client's needs drive every decision.
Contact heyMATTER to create a proposal development process, based on its 11-step process, that helps you close more business and drives greater profits.
WHAT TYPES OF MARKETING PROPOSALS WIN THE MOST BUSINESS?
Marketing proposals that win the most business are those that are completely tailored to the prospective client - their needs, their language, their brand and mission. Organizations willing to invest in proposal development at this level stand out in a crowded, loud, and overwhelming field ... and they win more business.
HOW DO WE BUILD BETTER MARKETING PROPOSALS?
heyMATTER's straightforward, 11-step process helps your business develop/refine your proposal process to, first, focus solely on your client's needs, then, to scope and price in such a way that you can meet the client's needs, exceed their expectations, AND achieve your desired profit margin. Basically, we help you win the right business, at the right price.
Marketing proposals and pitches are a tough game. There's the high of getting the opportunity to win business; the twists and turns of learning the client's needs and appetites; the downs of getting it wrong. And then there is winning ... but finding yourself financially upside down because you were more focused on winning the business than you were on solving the client's need AND accounting for the resources required to do so.
Below we outline heyMATTER's 11-step process for marketing proposal development: meet your client's needs, win more business, and ensure profitable execution.
Note to Corporate Marketing teams - If you are reading this, we apply the same thinking and process to help you develop internal budget proposals/pitches. The client simply becomes your company's senior leadership, and our win is budget allocation.
TO BETTER PROPOSALS AND MORE BUSINESS
WHEN'S THE BEST TIME TO IMPROVE OUR MARKETING PROPOSALS?
Now. It's no doubt you have had much success in winning business for your marketing agency. But maybe not as much as you would like. Or maybe you've hit a plateau and aren't quite sure what isn't working. heyMATTER can help you assess your situation and partner, as needed, to get you growing [faster] again.
Beyond enhancing your pre-proposal discovery, proposal development, and pricing processes, heyMATTER can also help you transform your written proposals into interactive, high-polish, business-winning pitches.
If you are ready to get started, click Start a Project, and we will get together soon.
WANT TO TALK A BIT MORE BEFORE YOU START YOUR NEXT PROPOSAL PROJECT?
WHAT ELSE CAN WE HELP WITH?
Does your marketing strategy fail to deliver the business results you need?
Is your marketing team organized for efficiency, value creation, and productivity?
Do your marketing campaigns create the customer engagement and sales growth you need?
Are your marketing proposals winning you new clients or internal budgets?
Are your marketing projects on time, on budget, and exceeding expectations?
Does your marketing empower your sales team to close more deals?
Do your clients or stakeholders feel like they are an integral part of the marketing process?
Do your marketing processes drive your profitability and visibility?