3 PRINCIPALS FOR PROFITABLE PROJECT MANAGEMENT
Many marketing projects run over budget, out of scope, and overdue ... but rarely does anyone know why, or have the time or incentive to audit.
A profitable marketing project is closely managed with detailed planning, team collaboration and buy-in, frequent communication, and budget and timeline transparency.
heyMATTER follows 3 simple principals to help identify where your marketing projects are failing, and how to make them better. Contact heyMATTER to get your project on track.
WHAT IS MARKETING PROJECT MANAGEMENT?
Marketing project management is the discipline of effectively and efficiently managing all components of a marketing project to deliver said project on time, on budget, and at or beyond customer/stakeholder expectations.
Like with all project management, constant, clear, and concise communication is the foundation for success. Depending on the marketing project type, components requiring project management can include campaign planning, content creation, traditional and digital design, video production, website development, social media marketing, search engine marketing, platform integration, broadcast, out-of-home, tradeshows, and more.
HOW CAN OUR MARKETING PROJECTS BE MORE PROFITABLE?
Your marketing projects will be more efficient and profitable if managed against a specific project plan, including timeline, budget, team roles and responsibilities, a definition of success, and project sponsorship.
Marketing project management can be overwhelming, filled with acronyms, certifications, and myriad supporting methodologies and technologies. Many have even argued that it has no place in marketing, a field often considered "soft" and "creative." However, you're on this page because you know the value of a marketing project well-managed ... but are likely struggling to realize the full potential of your projects.
Welcome to heyMATTER. By following 3 simple principals, we demystify marketing project management to help your business deliver better projects, with greater transparency and accountability. With more visibility into who and what are required for a successful project, and where and why your projects are likely to struggle, we help you proactively drive your projects to be on time, on budget, and, ultimately, more profitable.
Below are heyMATTER's 3 principals for profitable project management. Check them out, then contact us to see how we can partner on your next marketing project to heard the cats, find the hidden profit, and exceed expectations.
FOR PROFITABLE PROJECT MANAGEMENT
1. PLAN IT
Oh, it sounds so simple. But the reality is that project planning is where most projects fail ... right from the start.
heyMATTER's value is most pronounced in this phase as we help businesses identify the required resources for success, from budget and staff, to tools and timing. We can't overstress that, although not super exciting, this is where you are most likely struggling, even though you don't feel it ... until it's too late. We will help you begin your project with the end in mind.
2. BUILD IT
heyMATTER often provides triage to wayward projects: a web build weeks overdue, a campaign consistently over budget, a product launch lacking ownership. Most could have been more successful with a clearly defined project plan, including roles and responsibilities, resource allocation, handoffs, escalation protocols, etc.
We will build these essential details into your project to lower your risk, increase your success, and lessen your stress.
3. FOLLOW IT
The most complex component of a successful marketing project - follow the plan. This isn't due to task complexity, rather it's due to the people. Evidently, humans can be fairly poor communicators. You may have the plan, resources, and buy-in, but when the people get involved, things get hazy, bogged down, confused.
heyMATTER uses tools like daily stand-ups, weekly sprints, and planned statuses to ensure communication and collaboration are central to the project and your success.
WILL YOU MANAGE OUR MARKETING PROJECT FOR US?
Short answer: yes. We will manage your marketing projects for you.
Less-short answer: We'd love to begin every marketing project management engagement at the beginning, but it just doesn't always playout that way. More likely, you are in the middle of a project that is not going well (e.g., over-budget, missing deadlines, team conflict), and you aren't sure how to get back on the right side of things. heyMATTER will help you make sense of things and manage your project back on track.
Large or small, established or start-up, heyMATTER can help your business run its next marketing project with greater efficacy, efficiency, and profit. If you are ready to get started, click Start a Project, and we will get together soon.
Project management can be a lot of things. Talk with us about what it means for you.
WHAT ELSE CAN WE HELP WITH?
Does your marketing strategy fail to deliver the business results you need?
Is your marketing team organized for efficiency, value creation, and productivity?
Do your marketing campaigns create the customer engagement and sales growth you need?
Are your marketing proposals winning you new clients or internal budgets?
Are your marketing projects on time, on budget, and exceeding expectations?
Does your marketing empower your sales team to close more deals?
Do your clients or stakeholders feel like they are an integral part of the marketing process?
Do your marketing processes drive your profitability and visibility?