9 AREAS TO
MAXIMIZE MARKETING PERFORMANCE
Marketing teams don't age well. New skills, technical experience, and subject matter expertise are hard to come by, and even harder to integrate into teams unwilling to or afraid of change.
Build your marketing organization for where you want to be by understanding the larger business context; what your competitors are doing; where your team is struggling; and what it will take to win.
heyMATTER's 9 focus areas to identify if, where, and how you should adjust your marketing organization to maximize performance. Contact heyMATTER to get started.
WHAT IS THE BEST MARKETING ORG STRUCTURE?
The best structure for your marketing organization is one that maximizes communication, transparency, and accountability. A marketing department that is organized to maximize these three aspects will serve as a stronger partner to the business; execute more profitable projects; exceed customer/stakeholder expectations; and attract and retain top talent.
The right people ... in the right seats ... on the right bus ... going in the right direction.
HOW DO WE ORGANIZE OUR MARKETING TEAM FOR SUCCESS?
Organize your marketing team to serve your customers/stakeholders. By structuring your organization to better meet your customer's needs, you will, almost by default, achieve success in your marketing projects.
Despite what the internet wants to sell you, there are no universal marketing org structures, just as there are no other marketing organizations comprised of your unique people - leadership and staff.
At heyMATTER, we focus on 9 areas to help businesses maximize their marketing performance while streamlining their marketing organizations.
Cultural Fit Assessment
Making changes to your organizational structure can be one of the most difficult, socio-political undertakings a business leader can take on, but with great risk ... comes great business.
Common marketing team challenges we address:
Roles & responsibilities
Marketing & Sales alignment
Customer (or customer service) feedback
As with most of our services, we hold nothing back in revealing our ultra-mega-proprietary process and approach to solving your marketing challenges. Below are the 9 areas of focus we use to assess, identify, plan, and resolve your business's marketing organizational challenges. Check them out and let us know if you are ready to talk about your marketing org.
9 ORGANIZATIONAL AREAS
TO MAXIMIZE MARKETING PERFORMANCE
WHERE DO WE BEGIN OPTIMIZING OUT MARKETING ORG?
Start here. Knowing you have problems with your marketing organization is one thing. Knowing where to start solving them is something different. heyMATTER can help meet your marketing organizational needs - from problem to plan, plan to implementation.
If you are ready to get started, click Start a Project, and we will get together soon.
NEED TO TALK THROUGH SOME ORG THOUGHTS BEFORE GETTING STARTED?
WHAT ELSE CAN WE HELP WITH?
Does your marketing strategy fail to deliver the business results you need?
Is your marketing team organized for efficiency, value creation, and productivity?
Do your marketing campaigns create the customer engagement and sales growth you need?
Are your marketing proposals winning you new clients or internal budgets?
Are your marketing projects on time, on budget, and exceeding expectations?
Does your marketing empower your sales team to close more deals?
Do your clients or stakeholders feel like they are an integral part of the marketing process?
Do your marketing processes drive your profitability and visibility?