FOR BETTER COMMUNICATION
Humans are confusing, poor communicators. Projects suffer, budgets are exceeded, clients and leaders are irritated, and fingers are pointed. But where is the breakdown?
Use client communication audits to identify needed team training, missing processes, and helpful tools to create clear, concise, and cadence-driven communications.
heyMATTER's 4 tools for better communication. Contact heyMATTER to get your teams communicating and to help make good communication a part of your culture.
WHY DOES COMMUNICATION MATTER IN MARKETING?
Communication in marketing matters because marketing IS communication. Communication with customers, leaders, stakeholders, teams, and staff is at the core of your marketing agency or corporate marketing team. And businesses that intentionally develop strong communication skills, protocols, and a communication-based culture, create marketing that is more aligned to the customer and more profitable for the business.
HOW CAN OUR TEAM BETTER COMMUNICATE?
heyMATTER helps your marketing business or team develop clear, concise, and cadence-driven communications through 4 communication tools:
Although your teams communicate almost every minute of every day with the people who keep you in business (leadership and/or clients), are you confident you are...
Including all essential information?
Taking away the right key points?
Ensuring everyone was heard?
Documenting agreements and next steps?
And are you doing these things intentionally, consistently, and efficiently?
Short answer: probably not.
Whether communicating to your client's through account managers, or to your board through quarterly updates, we can help you remove the cobwebs and/or clutter from your communications to drive better business outcomes. Check out our 4 tools for better communication, and let us know if you could use some help.
FOR BETTER COMMUNICATION
Before attempting to simply tackle your business's communication challenges, heyMATTER conducts a communication audit to clarify your issue, shining a light on contributing factors and underlying causes. This upfront investment in time and communication ensures that our time (and your budget) will be most wisely invested in training, process, and tools that can help your business move forward with what matters most.
Common, previously unidentified issues we encounter during communication audits:
Fear of retribution for undesirable information
Power-brokering via information control
Lack of accountability
Unclear communication lines
Intentional misinformation and delays
Poor communicators in communication roles
Depending on your business's particular needs, communication training with heyMATTER can take many forms. But if any of the following scenarios sound familiar, you are a solid candidate for communication training:
Account executives/managers spend more time saying, "Well, I sent them an email and never heard back", than they spend on the phone and in person with your clients.
Clients contact YOU for updates on how their marketing is performing or how their budget is being invested.
Your board, c-suite, or director schedules time with you to get an update on how Marketing is impacting the Sales plan.
When you miss a deadline, your team leads point fingers at each other instead of collectively sharing in the miss.
Without a process for communication, especially during a time of change, don't expect it to happen organically. Yes, you probably have one or two strong communicators on your team, but they cannot make up for those that are not. Communication is a collaborative affair that requires guidance and expectations before it can become culture.
heyMATTER focuses on building communication process, protocols, and workflows to help you and your teams grow into expert communicators. With the right communication processes in place, your business can:
Sideline volatile emotions that accompany challenging communications
Provide clarity of roles and responsibilities
Identify breakdowns in communications
Proactively address information bottlenecks
heyMATTER identifies, recommends, and can help with the implementation of tools to support the communication training and process you've put in place. This can include no-cost tools such as daily stand-ups, weekly team lead meetings, project kickoffs, etc. It can also include full-scale communication platforms for team communication, project communication, asset management, and content and creative collaboration.
Although we are not technical experts in every communication software available, we are experts in defining a business's communication needs and aligning that to an appropriate toolset. The tools will continue to change, but the basic needs of communication will not.
AREN'T MARKETERS NATURAL COMMUNICATORS?
No. Most marketers are just people. Businesses struggle to identify where their communications break down, both internally and with their clients. Everyone says the right things and seems like they are natural-born communicators, but projects are falling through the cracks, clients are angry, and executives feel left out. Let heyMATTER help you figure out why ... and let's work together to fix it.
If you are ready to get started, click Start a Project, and we will get together soon.
NEED TO TALK ABOUT YOUR COMMUNICATION BREAKDOWN?
WHAT ELSE CAN WE HELP WITH?
Does your marketing strategy fail to deliver the business results you need?
Is your marketing team organized for efficiency, value creation, and productivity?
Do your marketing campaigns create the customer engagement and sales growth you need?
Are your marketing proposals winning you new clients or internal budgets?
Are your marketing projects on time, on budget, and exceeding expectations?
Does your marketing empower your sales team to close more deals?
Do your clients or stakeholders feel like they are an integral part of the marketing process?
Do your marketing processes drive your profitability and visibility?