918-344-0883  |  TULSA, OKLAHOMA

© 2018 heyMATTER, LLC.

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HEY! IT'S TIME TO MAKE YOUR MARKETING MATTER.

With over 17 years of building efficient, effective, and profitable marketing strategies - and solving many of marketing's most daunting challenges along the way - heyMATTER can help you.

WHO IS heyMATTER?

Hello. We are heyMATTER, a project-based, marketing consultancy based in Tulsa, Oklahoma, operating nationally.

 

heyMATTER provides businesses, marketing agencies, and non-profit organizations with solutions for marketing team productivity; creates better workflows and processes; identifies Voice of the Customer; and develops campaign strategy, targeting, and messaging. Operating at either a flat hourly rate or fixed-fee, we supplement existing marketing teams and help businesses reach their specific, project-based objectives without requiring lengthy retainers or vague scopes of work. Instead, you pay for precisely what you need.

 

I am Waylon Summers, founder of heyMATTER. Thank you for visiting our site and for your interest in our services. If you just wanted to know who runs this place, well done. If you want to know why, feel free to read on.

 

​​heyMATTER was formed in 2013 as a means to solve a number of marketing-related challenges for a variety of different businesses and organizations. The goals were what you might expect, and what you might be facing yourself:

 

  • Greater alignment between marketing and sales teams

  • Visibility to the marketing contribution to the sales pipeline

  • Frequent and clear communication to the executives and board members on how marketing investments and projects are driving sales

  • Transparency and analysis of marketing's impact on the business

  • Coordination between Product Development/Management, Marketing, and Sales

  • Integration of Marketing and Sales digital platforms 

  • Accountability for marketing project investments and timelines

 

To tackle these challenges, a wide array of subject matter experts and cross-functional collaboration was required, ranging from Finance and IT, to Product Management and Sales management. Even with the requisite skills in place, the planning and coordination of these efforts required undivided attention, planning, guidance, communication, and reporting. With the real need identified, heyMATTER was born.

 

Think of us as your for-hire expertise. When you have a marketing project that has gone sideways, performed well but could have been better, or it just never got off the ground ... give us a call. Helping businesses like yours overcome these challenges is just what we do.

 

We do our best to be good people, doing great work, loving life. This means that we must continually meet our own criteria for excellence:

 

  • We produce the positive world we want / We don't accept negativity

  • We push our work as far as we can every day / We don't tolerate less than 100% effort 

  • We take, we ask, we help / We don't wait 

 

TRUSTED ADVISOR, UNCANNY ABILITY

Waylon is a trusted advisor. He has an uncanny ability to quickly see the potential success, as well as shortcomings, of your business strategy and align your marketing campaign accordingly. His inquisitive approach ensures thorough understanding of your business and the value your business delivers to clients. By placing himself in your clients' shoes, Waylon is able to effectively draft and deliver an effective marketing campaign that drives positive results.

Jeff Wilson, Ph.D.

VP Global Engineering 

T.D. Williamson

 

SENIOR CONSULTING PARTNERS

Specialized in social media management, marketing strategy, and marketing process and operations.

Owner

8 Hands Agency

APRIL HAMMONS

Specialized in aligning business investments to tangible business outcomes, and executive communications.

Director FP&A

The Bama Companies

JASON GARNER

Specialized in aligning and implementing business systems, platforms, and processes to drive business stability and growth.

Enterprise Systems Consultant

ServiceNow

DAVID E. WESLEY

heyMATTER_Logo.jpg
 

Now you know who we are, but maybe you're not sure we're a fit. It's okay. Let's talk.