HEY! IT'S TIME TO MAKE YOUR MARKETING MATTER.
With over 17 years of building efficient, effective, and profitable marketing strategies - and solving many of marketing's most daunting challenges along the way - heyMATTER can help you.
WHO IS heyMATTER?
Hello. We are heyMATTER, a project-based, marketing consultancy based in Tulsa, Oklahoma, operating nationally.
heyMATTER provides businesses, marketing agencies, and non-profit organizations with solutions for marketing team productivity; creates better workflows and processes; identifies Voice of the Customer; and develops campaign strategy, targeting, and messaging. Operating at either a flat hourly rate or fixed-fee, we supplement existing marketing teams and help businesses reach their specific, project-based objectives without requiring lengthy retainers or vague scopes of work. Instead, you pay for precisely what you need.
I am Waylon Summers, founder of heyMATTER. Thank you for visiting our site and for your interest in our services. If you just wanted to know who runs this place, well done. If you want to know why, feel free to read on.
heyMATTER was formed in 2013 as a means to solve a number of marketing-related challenges for a variety of different businesses and organizations. The goals were what you might expect, and what you might be facing yourself:
Greater alignment between marketing and sales teams
Visibility to the marketing contribution to the sales pipeline
Frequent and clear communication to the executives and board members on how marketing investments and projects are driving sales
Transparency and analysis of marketing's impact on the business
Coordination between Product Development/Management, Marketing, and Sales
Integration of Marketing and Sales digital platforms
Accountability for marketing project investments and timelines
To tackle these challenges, a wide array of subject matter experts and cross-functional collaboration was required, ranging from Finance and IT, to Product Management and Sales management. Even with the requisite skills in place, the planning and coordination of these efforts required undivided attention, planning, guidance, communication, and reporting. With the real need identified, heyMATTER was born.
Think of us as your for-hire expertise. When you have a marketing project that has gone sideways, performed well but could have been better, or it just never got off the ground ... give us a call. Helping businesses like yours overcome these challenges is just what we do.
We do our best to be good people, doing great work, loving life. This means that we must continually meet our own criteria for excellence:
We produce the positive world we want / We don't accept negativity
We push our work as far as we can every day / We don't tolerate less than 100% effort
We take, we ask, we help / We don't wait